A Pomeroy farmer, who owns land at the highest point in the village, has sold nearly 100 bottles and jars of his local air to residents of Derrylaughan and Derrytresk.

The mountainous village, which at some points is nearly 30m above sea level, is known for its clean air such is its closeness to our atmopshere. On the other hand, the townland of Derryvarn on the loughshore is reportedly 5m below sea level and locals often complain of living in a big puddle and of not seeing the sun or moon for most of the year.

Johnny Kavanagh appears to have solved some of their problems by bottling some of his best air and flogging it to desperate lowland families, selling it as ‘a bit of Everert in your living room’.

“The idea hit me when Pomeroy were playing Derrylaughan in a friendly a few weeks ago. I noticed the lack of clean pure air in the district, and that was after I got over the fact that Lough Neagh seemed higher than the pitch itself. I felt sorry for the locals as our boys seemed more tanned and happy whereas the lowlanders were obviously lacking in vitamin D. It was there and then that I thought I’d bring a little bit of Pomeroy to these poor people.”

Starting at £29.99 per jar, Kavanagh has a range of jars filled with air from Cavanakeeran, Cappagh and the most expensive air from Sessiadonaghy which retails for £79.99. Jacinta Hagan from Derrytresk Rd, who has already bought three jars of Cornamaddy air, maintains this new product has changed their lives:

“As soon as I opened the jar in the front living room, everyone’s form lifted. All 10 of us were gathered around the vessel and I let out about 3 seconds of air. We started breathing like mad and it felt like we were getting lightheaded. Them Pomeroy ones must feel deadly all the time, like as if they’re stoned. Three seconds was enough. The man says there’s enough air in the jar for ten 3-second releases, though it’s very hard to know when the air is done unless you write down all the times you opened it.”

Kavanagh has plans to bottle some laughter from his area to share with some dour Brocagh people.