Urney Pub Manager Determined To Improve ‘Customer Experience’ After Attending Marketing Course
The manager of a local bar in Urney has launched a marketing campaign in a determined effort to improve the quality of service to its customers. Paul Taggart, who runs McGee’s Bar in the hamlet, decided to improve the pub after having attended a 1-day marketing course in Omagh last month. He denies that he is using big words he learned on the course without knowing what they mean.
Launched with the slogan, ‘Come to McGee’s. You Won’t Get Better’, Taggart said,
“We really want to dynamise the whole customer experience and start taking a collaborative approach with the clientele. That’s why we’re going to put fresh sawdust down in the bogs once a week from now on. And we’ve also got some of them deadly wee blue things to stick in the urinals, like they’ve got in the upmarket bars in Donaghmore. McGee’s is going places. Make no mistake”.
He went on,
“We need some actionable strategies that will help give people a relaxed and tranquil environment, that makes them want to come in and get completely hammered”.
Locals however have not responded well to the new approach, with many customers saying that the decision to start serving fancy cocktails such as lager and lime, and stocking new-fangled flavoured crisps like Worcester sauce was ‘a bridge too far’. One anonymous regular complained that after having been forcibly ejected from McGee’s on Friday for making favourable comments about Joe Brolly, Taggart asked him to complete a questionnaire on his ‘experience’.
“Listen to this”, fumed the 58-year old borderline alcoholic. “‘On a scale of 1 to 10 how satisfied are you with the way you were thrown into the schuch?’ Any more of that shite and I’ll take a collaborative approach to slapping him in the bake. That bollox has gone on thon course and come back with his mouth full of marbles”.
Another customer who also asked not to be named said he was asked by Taggart whether the ambience of the bar lived up to his expectations.
“I wouldn’t have minded, but I was vomiting all over my own legs at the time. There’s a time and a place. Jaysus, I must’ve had a skinful”.
“It’s a transitional project”, admitted Taggart, who said that the questionnaire was aimed at his ‘target demographic’ which are regulars who frequently become angry with inanimate objects, or loudly claim to be an expert on things they know nothing about when sober.