It was revealed yesterday that the two-year sponsorship deal between current sponsor Hunky Dorys and Tyrone GAA football is unlikely come to an end following a bold offer from local Urney chip shop owner, Pearse Donnelly.
In front of disbelieving county journalists at a hastily-convened press conference in Omagh, a proud Donnelly said,
“‘Pearse’s Cheesy Peas’ is one of the biggest chip shop businesses in upper north-west Tyrone”, he said, “But I’m ambitious and it’s time to take on the world. I want a ‘Cheesy Peas’ in every town and village within a 3-mile radius of Urney by 2018. That’s right lads, you heard me. We’re going all the way to Clady”.
Donnelly was at pains to point out the range of products available in his chip shop, and in particular his ‘Cheesy Peas’ speciality.
“Them Cheesy Peas is world famous. They’ve even got onto the television a couple of months ago. They’re perfect for the lads”. He explained, “Them boys need fattening up. It’s fine giving them a lock of crisps, but that doesn’t keep them warm, does it? I saw Ciaran McGinley training up at Garvaghey the other week and the lad was foundered, you could tell. His legs were blue. He needs a big feed in him. And a slap of my Cheesy Peas could sort him out no bother. My passion for Cheesy Peas is mirrored in the management and team’s passion for the GAA in Tyrone. We’re a perfect match. In the meantime me and the family are switching to Tayto. That’ll put the wind right up whoever owns Hunky Dorys”.
Critics have pointed out that the peas are of the processed variety, and that the cheese isn’t cheese at all, but from a Latvian-based manufacturer of a substance which translates as, ‘I Can’t Believe It’s Not Cheese, Dairy, Or Killed Someone By Now’.
“Listen, luminous orange cheese is neither here nor there”, said Donnelly. “That’s the natural colour of cheddar. You learn that when you’re in the business. My customers aren’t complaining. You should see my shop on a Friday after midnight. People are fighting over Cheesy Peas. When you see grown men hoofing each other in the groin just to get to a portion of the stuff, you know you’re onto a winner”.
The deal between Hunky Dorys and the club was signed in 2012 for a two-year period for an undisclosed sum, but considered to be six-figures.
“Six-figure deal?” snorted Donnelly. “So what? I’m offering a seven-figure deal. £700 a year for three years. That’s got a seven in it. And don’t forget I’m offering unlimited cheesy peas to every player and a 25% discount for their families and all club officials. Beat that, Hunky Dorys”.
Donnelly denied that the TV appearance he referred to was an episode of ‘Watchdog’, when three people were taken to hospital with gastro-enteritis in February after having consumed extra-large portions of Cheesy Peas.
Neither Hunky Dorys or Tyrone GAA were available for comment.